Pharrell Williams- Louis XIII 100 years – A track that won’t be heard for a century
On November 13th 2017, LOUIS XIII Cognac premiered “100 Years”- The Song We’ll Only Hear If We Care – a unique musical composition created by Pharrell Williams that will not be released until 2117.
LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues. The original song is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment.
Each decanter of LOUIS XIII represents the life achievement of generations of cellar masters, so LOUIS XIII must always think a century ahead. Pharrell’s exclusive track was recorded onto a record made of clay from the chalky soil of the Cognac region, and stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche that is only destructible when submerged in water. If sea levels continue to rise due to climate change, scientists project that in 100 years, a portion of the world’s land might be underwater. The only way to guarantee this original piece of music will be heard again in 2117, one century from now, is if we address the consequences of global warming – if we do not change our way of living, future generations will never be able to hear this song.
“100 Years” by Pharrell Williams will be out in 2117, but only if we care. “I love the fact that LOUIS XIII thinks a century ahead”, said Pharrell Williams. “We should all do the same for the planet. We have a common interest in preserving nature for the future. Pharrell has long been passionate about preserving our environment and how important human action is to addressing climate change. “100 Years” premiered during a private listening party in Shanghai, where Pharrell presented the song one time only. The one hundred lucky guests in attendance were not allowed to record the once-in-a-lifetime experience, so the song remains a secret for the next century. LOUIS XIII and Pharrell aimed to inspire these guests and the rest of the world to take action.