Category Archives: Services


We certainly have the pulse on the city and know exactly how to engage those target audiences, as that is what we do best.

  • BRAND LAUNCHES – Step away from the conventional route, launch your brand amidst a fine wine or single malt appreciation session, it’s not only different but sets a great vibe for any launch!
  • CLIENT ENGAGEMENT PROGRAMS – Keep it interesting for your customers, treat them with all things nice and they are sure to remain loyal. We organise innovative programs for companies to engage with their top clients. Treat your finest, only with the finest.
  • CLIENT ACQUISITION PROGRAMS – We have a large network of very refined members that absolutely trust our tastes. Get introduced to this target audience and increase your business prospects.
  • EMPLOYEE ENGAGEMENT – Make it fun for your employees, treat them to a wine, beer, single malt appreciation class. We even do teas and coffee; it’s always refreshing to expand minds to new things!
  • CORPORATE GIFTING – Our All Things Nice hampers are classy and elegant with the finest cheese, chocolate, cognac or wine and cigars.
  • CUSTOMISED WINE LABELS – Choose the finest wine and get a personalised message on the wine label. It makes for a classy, innovative gift.


Our vast work experience with the top names in these fields aids in adding just that extra bit of finesse that every establishment should have.

  • MENU ENGINEERING – We customise wine and spirit lists to suit your cuisine, offering your customers a wide range to choose from thereby impressing them with your selection and enhancing their experience!
  • STAFF TRAINING – Enable your staff to go from being servers to subtle sales executives to boost your beverage sales. We provide your staff with expertise on wine and food pairings and also on spirits, cheese and charcuterie.
  • RESTAURANT SHOWCASE – If you’ve got a great restaurant or bar with super quality standards – why not showcase it to people who love their food and drink? Our members follow our events wherever we go, we only choose the best!
  • BEVERAGE PROGRAM – We create customised, fun events at some of the city’s top restaurants to boost beverage sales.

All Things Nice Services

Conceptualized by Sommelier Nikhil Agarwal, the aim has always been to bring together the right consumers and brands that deserve recognition through superior consultancy services and world-class experiential events.

With a reputation that precedes us, we now work with large corporates in the financial and luxury sector in their client engagement and client acquisition activities by putting together decadent events for their clients.

We also conduct staff training, menu engineering and events with some of the very best restaurants, hotels, retail chains, airlines and Indian and international brands in the luxury food and drink sector.

Additionally, we work with wine and spirit companies globally to promote brands available in India or looking to enter the Indian market. We are also involved in new winery setup – from wine making to the ultimate sales and distribution process.

Nikhil Agarwal writes extensively on fine spirits and wine for eminent publications like Elle, BBC Good Food, GQ, Times of India, Hindustan Times and Femina just to name a few. Reputed publications like Fortune India, Grazia, Man’s World, Millionaire Asia, Time Out, The Entrepreneur & Bombay Times have also featured his exhaustive portfolio of work and enterprise. CNBC featured him as ‘one of India’s most enterprising businessmen’ in their show Young Turks. Adding to his accolades, Nikhil won the Wine Australia scholarship in 2012 and in 2013 Wine Australia made him their A+ Wine Educator for India while Verve magazine recently nominated him as one of the Top 10 Movers and Shakers in India in their June 2014 issue.

All Things Nice has pioneered The Indian Wine Consumer’s Choice Awards as well as Wine Week – two of the largest event properties that propel wine culture in India to new heights. Furthermore, Nikhil was the Project Director of the Sommelier India Wine Competition in 2009 and the Indian Wine and Spirits Challenge in 2010.

All Things Nice has organized numerous decadent events for consumers ranging from wine dinners to single malt evenings that have showcased different styles of whiskies from all over the world and also vertical tastings of some of the finest whiskies on the planet. Most recently, the company’s expertise in spirits and fine wine has been featured on Bloomberg, ET Now, The Discovery Channel and NDTV Profit.

We now have a subscriber base of over 252,000+ people who love wine, spirits and gourmet food amongst which 9500+ people have been classified as Super HNI members.

As part of our progression, we have now expanded to offer Fine Wine Investment Services to the discerning Indian consumer. To facilitate and amplify this arm of our portfolio, we have partnered with UK’s leading fine wine investment analysis and management firm.

Previews on the kind of events we do, our media presence, testimonials and our client list here.