THE UNIQUE COPY OF “100 YEARS”
TRAVELS THE WORLD IN AN INCREDIBLE SAFE
WHICH WILL OPEN AUTOMATICALLY IN 100 YEARS
Starring John and directed by Robert Rodriguez, the movie is held in a special safe that will open automatically on November 18, 2115.
On November 18, 2015, inspired by the century of careful attention and patience it takes to create each decanter of LOUIS XIII cognac, the brand announced an original film written by John Malkovich, which envisions earth one hundred years in the future and will not be released until 2115.
“To be true to the concept we had to find a way to make sure that no one will see the movie before 2115, that’s why we created a very special safe, which is the crucial part of the whole idea” said Ludovic du Plessis, Global Executive Director of LOUIS XIII. The safe in which the one and only copy of the film is in, has been created in partnership with the world-leader in secure storage : Fichet-Bauche, a distinguished French brand, established in 1825, today owned by Gunnebo Group, a worldwide leader in security products, services and solutions.
There are millions of safe box around the world. Some open with a key, some with a code, and some with fingerprints… “We wanted a safe box that can be opened like never before: with nothing else but time. Once the door is shut, the countdown begins and there is no way of opening it until the one hundred year countdown is complete on November 18, 2115. Since the system that could guarantee we hold our promise didn’t exist, we invented it”.
In the age of planned obsolescence and fast innovation cycles, it’s rare to design a piece of technology that needs to least for more than 5 years. Fichet-Bauche needed to design a system that last much more longer : 100 years. The idea of holding a century shocked even their best engineers – as everyone know that it’s virtually impossible to plan further than 70 years.
To reach 100 years Fichet-Bauche pushed the limits of technology and spent hundreds hours of Beta testing. Moreover, the safe will open automatically regardless of access to a power source, further guaranteeing that there is no way that the film can be accessed prior to 2115.
“LOUIS XII safe is the ambassador of our concept and will travel from L.A to Tokyo through Hong-Kong, London, Dubai and others cities before coming back to LOUIS XIII cellars in Cognac, for a century”, concludes Ludovic du Plessis.
About LOUIS XIII Cognac
LOUIS XIII cognac was created in 1874. Each decanter takes four generations of cellar masters over 100 years to craft. Its grapes grow in the chalky soils of Grande Champagne, the most sought-after area of the Cognac region, in France. It is an intricate alchemy of up to 1200 eaux‐de‐vie, the youngest of which is at least 40 years old. The unique blend evokes tasting notes and scents of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits. LOUIS XIII cognac is the ultimate expression of the mastery of time.